You can start from scratch or use a prebuilt template and customize it with our Direct Mail Postcard Editor for more control. We offer an easy-to-use online mailer design process that makes it so easy.
#SEND DESIGN FROM DIRECTMAIL TO MAIL DESIGNER PRO PROFESSIONAL#
Those are typical results, but by no means the rule. You don’t need to be a professional designer to create beautiful, eye-catching, and engaging direct mail postcards. So if you need help, simply email us at How It Works Step 1 Sign Up Step 2 Design Postcard Step 3 Pick a List Step 4 Send Get started with your account. A campaign is meant to be designed and sent in under 10 minutes. USPS third-party direct mail marketing specialists can help you format, design, print, and send the perfect advertising campaign. Mailing list brokers will rent you lists of people who meet your criteria, or you can rent lists from other sources, such as:ĭirect mail average response rates range from 1% from a list of prospects to 3.7% from an in-house list of previous buyers, says the Direct Marketing Association. Do all this without speaking to anyone or going back and forth through emails. The right mailpiece is the secret to bringing in new and old customers. Once you know who your ideal customer is, it’s time to find them. For example, would it be helpful to know if those on your list have hardwood floors, have pets, own stocks, or have asthma? What would you most like to know? Where to Find Your List In this guide we’ll cover strategy and design principles behind simple, yet effective, postcard marketing designs that convert. Postcards have a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. These are basic demographic questions you should be able to answer about your customer if you’re planning on using direct mail, but the more specific you get, the better your results. Postcard marketing refers to direct mail that uses postcards as the mailer format.
When you think about your ideal customers, how would you describe them? Do any of the following factors matter? So who are the right customers? That depends entirely on your business and what you’re selling. Defining Your Target Marketĭirect mail can be very effective when the right customers receive your message. For that reason, direct mail is considered more efficient. Unlike advertising, which speaks to everyone in the hopes that those who are in the target market will hear the message, direct mail speaks only to those buyers most likely to want or need what’s being promoted. The Mailing Listĭirect mail can work extremely well when an appropriate message lands on the doorstep of someone who wants or needs the product or service being promoted. Some of the most common forms of direct mail include:īesides the item being mailed, the other essential component of a successful direct mail campaign is your list – who you’re going to mail to. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited. Postal Service or other courier service to a home or business.
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S.
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